Yellow Pages is the largest local search, media and advertising company in North America. The Yellow Pages mission is to help local businesses and communities grow. Yellow Pages is North America’s largest local search, media and advertising company. Formerly AT&T Interactive and AT&T Advertising Solutions, Yellow Pages launched in May 2012, bringing the two companies together with the singular mission of developing innovative solutions to connect consumers and businesses. Millions of searches occur daily using Yellow Pages products to find, compare and select local merchants.